Fabick Cat Celebrates Grand Opening of New Rhinelander Location

Fabick Cat officially welcomed customers, partners and community members to its newest Wisconsin location during a grand opening celebration on July 8, 2026. Held at 4755 County P in Rhinelander, the event marked an exciting milestone as the company joined the community and expanded its ability to serve customers throughout the heart of Wisconsin’s Northwoods.

Throughout the day, guests toured the new facility, met with members of the Fabick Cat and Fabick Cat Rental team, explored the latest Cat® equipment and learned more about the products and services now available locally. The Rhinelander branch offers new and used equipment, rental solutions, hydraulic hose service, genuine Cat parts, machine technology, and expert equipment support to help customers maximize productivity and keep their operations running.

The celebration featured equipment displays, a complimentary lunch, and a ceremonial ribbon cutting with representatives from the Rhinelander Area Chamber of Commerce. Attendees gathered to celebrate the opening and officially welcome the dealership to the area.

Tim Fritz, Senior Vice President of Sales & Technology at Fabick Cat, spoke to the crowd. “Opening our new Rhinelander location is an exciting milestone for Fabick Cat. Our vision is ‘To Ever Serve Our Customers Better,’ and having a local presence here allows us to do exactly that. We’re able to respond faster, build stronger relationships, and better support the customers who keep northern Wisconsin moving. As a long-time resident of the area, seeing Fabick Cat become part of this community is something I’m incredibly proud of. It’s exciting to bring our team, our equipment, and our expertise closer to the customers and neighbors I know.”

Designed to better serve customers across northern Wisconsin, the Rhinelander branch brings equipment, rentals, parts, service, and expert support together under one roof, making it easier for customers to get what they need to keep their operations moving.

“We’re really excited about this location. When customers walk through the doors, we want them to feel welcome and know they can get what they need. It’s a great retail space, and our team is here to help,” said Craig Robeen, Vice President of Rents. “That’s what makes this location special. We can build your hose, get you the filters and parts you need, rent you the machine or attachment, or help you purchase new equipment. It’s all in one place.”

Customers are invited to visit the new Rhinelander branch at 4755 County P to meet the local team and learn how Fabick Cat is helping businesses across the area stay productive with trusted equipment, responsive service and expert support.