35th Annual Eau Claire Season Opener

Last week, Fabick Cat hosted its 35th Annual Season Opener Event in Eau Claire, Wisconsin. The celebration kicked off the unofficial “construction season” for the territory with a two-day event for customers, employees and their families. The event held at Fabick Cat’s Eau Claire facility (7860 Partridge Road, Eau Claire, WI) featured a special offer on the new Cat 255 Compact Track Loader as well as other product displays and the latest technology offerings.

Approximately 400 people gathered throughout the event for lunch and to learn about new equipment, participate in machine demos and get the latest updates from Cat. This year, customers focused their attention on a wide variety of equipment and digital offerings like VisionLink, Parts.cat.com and Cat Central app.

Members of the Fabick family — Jeré Fabick, Chairman, CEO and Dealer Principal and Kelli Fabick, Vice President of Rents — were also in attendance to join in the celebration.

“It’s always a pleasure to welcome our customers, team members, and their families to the Annual Eau Claire Season Opener. Each spring, this event kicks off a new season and reaffirms our ongoing commitment to supporting our customers’ success year after year.” — Kelli Fabick